IBM MQ on Cloud
What is IBM MQ on Cloud?
As one of the four deployment models for IBM MQ, IBM MQ on Cloud operates on the cloud, acting as a single messaging center between applications on various platforms and connecting data no matter where it is or how it’s formatted. Because IBM MQ on Cloud is managed on the cloud for you, you avoid all associated infrastructure responsibility.
Where competitors’ messaging queuing products may deliver duplicate messages or no messages at all, IBM MQ in all of its deployment formats is the only one to offer once-and-once-only messaging. It’s designed to be secure with fine-grain authentication and end-to-end encryption, and to be resilient with high availability and disaster recovery.
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
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